Regulatory compliance with CAN-SPAM laws.If you obtained this list from business cards, or third-party ‘source’ but not the permission to send emails, then it is not an opt-in email list.ĭoing this will make 3 magical things happen: If your subscribers permitted you to send the emails by subscribing or by ticking a box, then it’s an opt-in email list. Oh did I say should? Sorry, I meant MUST. As much personalization as possible: use the first name of the recipient in the subject line and even in the email body somewhere.īulk email best practices go something like this.Įvery contact on your blasting email list should be opt-in.Copy of message: Write as if you are having a conversation rather than writing sending them an office memo.Type of message: Have a clear, relevant-for-the-masses message.The way to add some personalization and relevance to your email is to focus on three things: 15-30 days is usually good for this procedure. Send emails to a highly engaged audience and then add a less involved audience. Progressively increase the number of recipients of your email campaign. The way to avoid the first problem (emails getting flagged) with bulk email is to create an IP warm-up schedule. When I see an email that doesn’t feel like it’s ’speaking’ to me, my expression for 5 sec is: Bulk emails can lack personalization, relevance and candid language. Your IP can get flagged and you can be banned from using the ESP. Not-so-good things about Bulk EmailĮmail accounts get flagged when abnormal activities happen - and sending out a bulk email out of the blue is definitely one. This metric is not your north star but it gives a sense of how interested people are in your brand. So by sending a bulk email that has the potential to connect with everyone, you also get to analyze the level of engagement of your whole list from a high level. People on your contact list have at least one thing in common - they have discovered your brand. And bulk email rates are cheaper than regular ESP subscription.Ī holistic view of your email list engagement It doesn’t have to be fancy, ninja ESP.You save money - because you can use any basic, affordable ESP to get the job done.You save time - because you are not doing any segmentation, heavy personalization or automation.Good things about Bulk Emailīulk emails are not just effective, but also efficient - they get the job done without you missing that eyelash appointment or ping-pong competition. However this kind of bulk email isn't just sent out of the blue and requires a long term strategy, rather than short term thinking for quick results. It works really well for artists, thought-leaders or companies publishing quality articles on niche topics. So sending a bulk email is the most efficient way to communicate these guidelines.Īpart from promotional campaigns, newsletter is another type of email that is sent to the whole list. The topic - safety and respect are also such that they will resonate with everyone.
#Bulk email campaigns driver
Notice the choice of words used here - all, everyone, one another - which shows that these are for everyone that is using the app, be it driver or rider. Let’s see some email campaign performance from familiar brands that were ‘blasted’īulk emails are great to share a set of guidelines with your audience.
Nothing explains a concept better than a visual example. It makes sure your message has reached everyone who ever gave consent to get emails from you. In such cases, sending a mass email is cost and time-efficient. Both of them would like to know about new features or worldwide sales. But that doesn’t mean these should be done all the time.įor example, if you want everyone to know about the new feature of your product or promote a clearance sale at 20% discount to all the customers, all over the world, then your messaging doesn’t change for Martha who is not your paying customer or Sam who is an avid fan or superuser of your app. Yes, personalization and segmentation can be done. Email is sent only to legit subscribers (opt-in list).
#Bulk email campaigns software
Sending a bulk email blast with the right software.Measure the results: Top 5 metrics to measure.Bulk email best practices go something like this.A holistic view of your email list engagement.
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